Business strategy,
digital experiences,
and practical AI.

I build websites, tools, and connected workflows, and work through the business decisions behind them.

I’ve been building for the web since 2005, running PRIMECUT since 2016, and building Evermake. Lately, I’m figuring out where AI actually earns its keep.

Now: Leading PRIMECUT and Evermake.io, building Claim Houston and writing about practical AI.

What I’m
figuring out.

Inside the thinking

The proposal tool I actually wanted.

How I used ChatGPT and Claude to build PRIMECUT its own proposal tool in about a day, with signing through SignWell.

Read the story

A chat widget with a job to do.

How I used AI to turn a familiar chat interface into a smarter way to qualify and route new inquiries.

Read the story

What I’m building.

PRIMECUT

The agency I co-founded in 2016. Websites, ecommerce, marketing, and data, from strategy through execution.

Explore project

Evermake

A newer venture focused on practical AI consulting and implementation: finding useful opportunities, building tools, and improving how work gets done.