About me

Twenty years in.
Still building.

I’m Josh Aguilar. I lead PRIMECUT and Evermake, working across digital strategy, websites, ecommerce, and practical AI. I like understanding the business problem and staying close to the work of solving it.

Read my story
Josh Aguilar

The short version.

My work started with web design in 2005 and grew from there into full-funnel marketing, analytics, branding, and growth strategy. I’ve worked with startups, agencies, and established brands across technology, retail, real estate, healthcare, and professional services.

In 2016 I co-founded PRIMECUT, a lean, strategy-driven agency for web design and growth marketing. I still work hands-on, from the growth plan down to the checkout page.

I’m an entrepreneur at heart, too. I’ve launched and led ventures of my own, and building my own things keeps me honest about what it really takes to grow one.

Today, I’m building Evermake, a newer venture focused on practical AI consulting and implementation. I’m interested in useful tools and better ways to work, not AI for its own sake. I’m also building Claim Houston and write about what works, and what doesn’t.

How I got here.

  1. 2005

    Started building websites

    Web design came first. Marketing, analytics, and branding followed.

  2. 2011

    Graduated

  3. 2016

    Co-founded PRIMECUT

    A lean, strategy-driven agency for web design and growth marketing.

  4. Now

    Building with practical AI

    Leading PRIMECUT and developing Evermake, with a focus on useful tools and better ways to work.

What I do.

01

Strategy & growth

Finding what’s worth pursuing, what to leave behind, and the plan to get there.

  • Growth strategy & roadmapping
  • Marketing & funnel audits
  • Brand positioning & messaging
  • Fractional CMO / advisor
02

Acquisition & conversion

Bringing in the right people, not just more clicks, and turning more of them into customers.

  • SEO
  • Google & YouTube ads
  • Conversion rate optimization
  • Content strategy
03

Web & ecommerce

Turning underperforming websites and online stores into workhorses, or building them from the ground up.

  • Website & ecommerce builds
  • WordPress, Elementor, WooCommerce
  • UX & site performance
04

Systems & practical AI

Automations, lead routing, and connected data that keep marketing moving when nobody’s watching.

  • Marketing automation
  • Lead routing & CRM handoffs
  • AI-assisted product development
  • Connected data & analytics

How I work.

  1. Start with the business, not the channel.

    Goals, numbers, and context come before any tactic.

  2. Find what’s working, and what isn’t.

    A clear look at the whole funnel, from the first visit to the sale.

  3. Do the work, not just the deck.

    Strategy and execution in the same hands, so nothing gets lost in the handoff.

  4. Measure, then improve.

    Decisions rest on data, and the work keeps getting better after launch.

Industries I know

  • Professional services
  • Ecommerce & retail
  • Healthcare & wellness
  • Technology & SaaS
  • Real estate & construction

What clients say.

“We have seen exponential growth after working with PRIMECUT. Josh is very knowledgeable and kind.”
Mo, Big Mo’s
“They delivered a sleek, user-friendly website that exceeded our expectations. Professional, responsive, and skilled.”
Andrew D., Bele Chemical
“Top of the line company for all web development and maintenance needs. Phenomenal customer service.”
Elda, The Rose
“Josh is a true professional. I can say without a doubt Primecut is the best. They know their stuff.”
Sheng C., Takcom

Client work delivered through PRIMECUT.

Ways to work
together.

Advisory

Part-time strategic support: oversight, feedback, and accountability across your marketing, without a full-time hire.

Projects

Websites, ecommerce, and marketing through PRIMECUT. Practical AI consulting and implementation through Evermake.

In-house

The right marketing, ecommerce, or growth role inside a team, when the work and the fit line up.

Latest storyThe proposal tool I actually wanted.

A business challenge, a collaboration,
or the right role. Let’s talk.

Send me a note LinkedIn