Josh is
Exploring, Launching, and Growing Businesses
Where Strategy Meets Skin in the Game
In addition to consulting, I stay close to the work by building businesses of my own — from early-stage experiments to growing, profitable ventures. Each reflects something I care about: creating value for clients, building community, and exploring ideas at the intersection of creativity, commerce, and digital strategy.
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PRIMECUT
PRIMECUT is a lean, strategy-driven digital agency I founded to help brands cut through the noise. We partner with companies that are ready to grow online, offering web design and growth marketing that moves the needle. No bloated decks. Just thoughtful, effective work.
Charlie Foxtrot
An eCommerce venture focused on niche outdoor industries, Charlie Foxtrot curates high-quality gear, apparel, and tools through strategic affiliate partnerships. Born from a personal passion for the outdoors, the platform serves enthusiast communities with relevant, high-conversion product recommendations — generating revenue through performance-based affiliate marketing. Built on a lean, scalable model with a content-driven growth strategy.
Fatherful
Fatherful is a content platform and dad blog built for real talk, product reviews, and figuring it out in public. I share thoughts on modern fatherhood — from personal stories to practical advice. It’s part community, part experiment in content strategy and affiliate marketing — all about showing up, learning, and sharing the ride.
SnapLabs
Snaplabs is a subscription-based content service helping busy B2C business owners stay active online with fresh, high-quality visuals. We connect local photographers with small and mid-sized businesses for regularly scheduled photo shoots, tailored for social media and digital marketing. Built on a custom web application developed in my spare time, the platform automates scheduling, client management, and content delivery.