Agency / Strategy & execution
PRIMECUT.
The agency I co-founded in 2016, connecting websites, ecommerce, marketing, and measurement to the bigger business picture.
Visit PRIMECUT
- Status
- Co-founded in 2016
- Type
- Agency / Strategy & execution
- Focus
- Digital strategy, websites, ecommerce, and connected business systems.
Connecting strategy to execution.
PRIMECUT has given me a front-row seat to the messy, interesting work of growing businesses. A new website is rarely just a website problem. Search traffic doesn’t matter much if the experience doesn’t convert. Better reporting is only valuable if it leads to better decisions. My role spans the strategy and the hands-on work: finding what matters, shaping the approach, and helping bring it to life.


